More and more we think and even more frequently represent the urban worlds in systemic terms. All sorts of claims, from strategic, political, social, and cultural to even psychosocial ones, insinuate into our discourses and carry their own load of particular themes and vocabularies. Words such as ecosystem, biopolitics, and resilience have become operative in our languages and they are no longer novelties in the issues raised in the debate about our urban worlds and our roles as consumers of the big cities. Under the circumstances, I find it more interesting to address the issue in terms of systemic approaches, more precisely the psychosocial understanding of contemporary urban consumer behaviour.
In this presentation, based on methodological methods employed in the Cities2030 project, I would like to introduce a possible systemic approach by unifying three qualifying models for urban consumer behaviour, namely the Iceberg model, the systemic fields model, and the model of resilience dynamics. Their joint use could lay the foundations of a complex approach to understanding urban systems.
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ENG Systemic Dimensions of the Consumer Behaviour
RO Coordonate sistemice ale comportamentului consumatorilor urbani